If you’re planning to make progress in search engine optimization (SEO), climbing the rankings of search engines like Google, you need to have a link building strategy in place. Google ranks websites and individual pages in part based on their *authority score, a measure of how trustworthy they are. And it measures trustworthiness in large part based on the number and authority of links pointing to a given page.

In other words, without links, your site won’t be seen as trustworthy—and even top-tier content loaded with strategically sound keywords won’t have a chance to rank.

Strong ON SITE Content

Much of link building is focused on offsite development, but before you even write your first guest post pitch, it’s important to have strong onsite content in place. All your built links need to point back to your site, and if you want them to stick, the destination pages on your site need to be compelling.

This will not only increase the value of the link, but also get new visitors to stick around longer. Try to address common questions and concerns, and provide lots of details and original thoughts in your work.

Realistic Goals

Link building doesn’t develop overnight. In most cases, it takes a few months of work to start seeing results, and several months beyond that to get a glimpse of link building’s true potential. Accordingly, it’s important for you to set both long-term goals and short-term goals.

Be patient and understanding with the time-intensiveness of the strategy, but keep making incremental progress in areas you can control.

 How do you know if a score is good or not?

Generally speaking the higher the Authority Score of a domain, the more trusted it is. It is based on a scale of 1 to 100 so the closer the Authority Score is too 100 the better.

As the score increases, the impact of a link will increase. However, the impact of a link also strongly depends on your website’s niche.


*Authority score is a compound metric used to gauge a domain’s overall quality and influence on SEO. The score is based on the domain’s domain score, trust score, quantity of backlinks, quantity of referring domains, quantity of referring IPs, correlation between domain score and trust score, follow vs. nofollow links, organic search traffic (from our Organic Positions report), and number of users (from our Traffic Analytics report).