The Rock Brook Brand Mark

The Rock Brook and Amplified Graphic Design have collaborated for a number of years. Over the course of our collaboration, Amplified has produced a wide range of services, including website design, marketing direction, print and digital advertising, and much more. It was discussed that a new brand was needed to modernize The Rock Brook’s image. After much market research and brainstorming sessions, work on the brand started. After discussions, Amplified suggested that a monogram icon with a wordmark logo should be the new direction.

Amplified Graphic Design Services began pen and paper sketches of the “RB” icon. Once we landed on a few solid concepts, digital compositions were created. At that point, font selection and color was selected. We wanted to emphasize the nature of the word ROCK in the word mark to emphasize the solidness of the company. This is why the font-weight was purposely made heavier. The Rock Brook word mark was digitally created.  Amplified prepared a number of concepts for the team at The Rock Brook to review.  We worked carefully with the team at Rock Brook on their wishes for the brand to be sure they received everything they wanted. The Rock Brook team and staff have embraced the new brand and it is now proudly on full display throughout the company.