Medalist Village Club – Multiple 

Full Website Rebuild • Brand Cohesion • Print & Digital Campaign Integration

I had the privilege of leading a complete brand and digital transformation for Medalist Village Club, an exclusive golf, tennis, and lifestyle community.

This project went far beyond simply “building a website.” It required aligning branding, marketing strategy, user experience, print collateral, and tracking infrastructure into one cohesive system.

Scope of Work Included:

• Full Website Rebuild (WordPress / Divi Framework) Modernized UX and navigation structure.
• Reorganized content architecture for clarity and usability
• Integrated member portal functionality
• Implemented reservation system infrastructure
• Custom template structure for internal content management
• Built scalable backend framework for long-term growth
• Configured analytics and campaign tracking
• Stabilized email systems, form functionality, and admin controls
• Marketing Infrastructure & Analytics
• Created trackable QR code systems for bulk mail, brochures, and magazine ads
• Built custom GA4 reporting dashboards for campaign analysis
• Structured backend systems for staff usability
• Implemented clean admin workflows and documentation
• Print & Brand Expansion

Designed and produced:

• High-end membership brochure
• Direct mail campaign piece
• Local luxury magazine advertisement
• Ensured brand consistency across all digital and print assets
• Elevated visual identity to match the prestige of the club

Key Challenges Solved:

• Transitioning legacy systems without disrupting member access
• Rebuilding on a new server environment
• Correcting email delivery and SMTP configuration issues
• Establishing proper admin controls and workflows
• Designing a user-friendly backend for non-technical staff
• Aligning digital experience with premium brand positioning
• Attended and gave instructional tutorials on working backend and created printed tutorials for future usage for staff

This was not just a design project, it was a systems build. Every component was structured to support marketing, operations, and future scalability.

-5-Star Client Review

“Joe was wonderful to work with. Professional, timely, stayed on budget and helped transform our website at the MVC. He completed our branding by creating a brochure, direct mail piece and ad for a local magazine. Highly recommend him and his company Amplified Graphics.”

Projects like this are why I love what I do, transforming fragmented assets into cohesive, professional brand ecosystems.

If you’re looking to modernize your website, align your branding, and create marketing systems that actually function, let’s connect.

Click to Visit Medalist