Blu Spoon Frozen Yogurt Shop Branding
The Blu Spoon design was created to bring out that fun spirited feeling once customers arrived inside this colorful little FroYo store. The brand was used on all cups, napkins, signage, and all forms of advertising. The initial request did not call for the smile or eyes, however we added this to see what the customer thought and they instantly fell in love with the image. So much so that it became a mascot to their NJ and now Florida business.